40 IMPORTANT TERMS FOR STARTING A DIGITAL BUSINESS

Thank you very much for being in this presentation, today you will learn the meaning of widely used and very important words for digital marketing, it will help you understand it and above all plan a better strategy to reach more people, enjoy and share.

📶 40 IMPORTANT TERMS FOR STARTING A DIGITAL BUSINESS 📶

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B2B: (Business to Business). It consists of the set of economic transactions or relationships established between two companies, strategies that are carried out when you address companies and not end users.

B2C: (Business to Consumer), applies to relationships between brands and users. Therefore, they are end-user-centric strategies.

Banner: can be understood as a space enabled on websites and social networks to display advertising. Banners can be of various sizes, incorporate sounds and animations, even video. Clicking on them accesses the website or landing page of the company being advertised.

Action button: allows the client to perform the action for which the page has been designed. This button directs customers to a purchase or a record.

Brand advocate: Person who provides a positive opinion of the brand. To do this, speak favorably or recommend the products of a brand without having to belong to it.

C2B: (Consumer to Company). It is the set of economic transactions or relationships established between an individual and a company.

C2C: (User to User), includes the different types of relationships that occur between users. Many of the tools of the sharing economy are based on this concept.

The call to action (CTA): It is a striking phrase or element that invites the participation of the website visitor. Well used can be perfect to land a sale, a registration or a subscription.

♑ SOCIAL MEDIA ♑

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💹 FUNDAMENTOS DE CONTABILIDAD FINANCIERA 💹

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🟥 INTELIGENCIA ARTIFICIAL, LO QUE NOS ESPERA 🟥

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🟥EXPECTATIVAS DEL INTERNET DE LAS COSAS 🟥

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🔷 Algoritmos y Herramientas del Aprendizaje Automático 🔷

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🟩 GESTIÓN EMPRESARIAL 🟩

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Click Rate: It is the frequency with which website visitors click on an ad or any other element that is part of a digital marketing campaign.

Conversion: It is the type of action that occurs at the moment in which the client performs the action for which the website, landing page or email was created. Conversion usually occurs by registering, filling in a form or even making a purchase.

Cookie: Element embedded in a page, used to track and follow customers. The cookie also allows the website to function correctly, but always forcing the user to download content that can later be used in other campaigns.

CPC: Cost per click. It is a way of buying advertising in which you pay based on the number of clicks to get, it does not value the views or impressions of the ad.

CPI: Cost per installation. refers to the variable payment for the installation of a program, game or application downloaded and installed on a computer, tablet or mobile.

CPM: Cost per thousand, is the advertising pricing model based on the payment for every thousand impressions generated by an ad.

Electronic commerce: It is a trade between companies or clients that is carried out with the internet as a platform. Its difference compared to traditional commerce is the use of the digital environment for its development.

Impression: Number of times an ad is displayed on a search engine or website. Ads that have impressions as a payment basis use the CPM system, cost per thousand impressions.

Influencer: Person who has the ability to lead opinion due to her authority and scope in a certain sector or area of activity.

Interstitial: An advertisement in the form of a web page that appears suddenly while the user is browsing. It is considered one of the most intrusive forms of advertising in the digital environment.

Landing page: These are the pages that a brand creates to publicize a specific product or service and increase conversions. They are usually outside the structure of a website. The goal is for the user to perform a specific action. Usually, fill out a form.

Lead: Concept used to refer to the user who leaves their data in a contact form. This is a customer prone to buy because they have shown interest in the brand.

Metric: It is about each of the measurement formulas that are used to assess positively or negatively the impact of digital marketing actions. KPIs (key performance indicators) are the most important terms to know if your campaigns are working or, on the contrary, they need changes.

Neuromarketing: A highly specialized discipline of marketing research that uses biometric measurements to study the effects of advertising on the human brain.

Keyword: These are the main words for which users will search for terms in a search engine. These are words that summarize the content and serve to position your content with respect to others with similar characteristics.

PPL: Pay per Lead. It is a pricing model based on the payment for each lead generated.

PPC: Pay Per Click. Pricing model based on the payment for each click that is achieved.

Retargeting: A way of carrying out marketing that allows users to be tracked and followed and then be able to send them messages if they do not convert on their first visit to the website, it is based on impacting users who have already come into contact with the brand through any of its channels.

SEM: These are the techniques used to improve search engine positioning through paid ads and bids. The main SEM platform is Google Adwords.

SEO: In this case, it is about organic search engine positioning techniques. Using techniques that are carried out on the web page, it is sought to appear in the first positions of the results page of a search engine.

A / B Test: Comparison between two elements of a landing page or email that allows you to choose which of them determine the best users to achieve your results.

Tracking: This is the set of techniques used to track and follow a user. It allows you to collect useful information from customers and users who approach your brand.

Traffic: It is the number of users and visitors generated by a marketing action. More traffic means more options to get sales.

ROI: o Investment Return Rate is the indicator of the profits that have been obtained after carrying out certain actions, with it we can calculate the conversions and the results obtained from a specific investment.

Affiliate Marketing: It is an agreement between two sites in which one of them (the affiliate) is responsible for promoting the products or services of another company (the advertiser) with the aim of directing traffic to the advertiser's website .

Web analytics: it is used to know how users behave and helps to develop strategies and make decisions around the information obtained.

Target: Also known as the target audience we are targeting who has a specific marketing strategy.

Electronic business: refers to the conduct of any type of business through the Internet. Regardless of whether it involves sending information, email requests or exchanging money for products.

Naming: is the creative process by which the name of a brand is created. It encompasses all the techniques and the process of creating names for companies, products or services, which will eventually become brands.

Bot: Robot or program that operates automatically without the need for instant human intervention. On the Internet, we refer to bots as those software applications that perform automatic tasks.

Display advertising: Advertising on web pages. Its main purpose is to display advertisements and messages to website visitors and direct them to a landing page where the information included in the advertisement is expanded.

Freemium: business model that offers a basic service or product for free and charges for additional content. There are several types: limited by functionality, limited by time, limited by capacity, limited by use, limited by customer type or limited by ads. Choose one in relation to your needs.

Thank you very much for reaching the end of the video, I recommend our other presentations, we will soon come with interesting topics.

Linkografía

https://www.antevenio.com/blog/2016/11/los-50-terminos-de-marketing-online-imprescindibles/

https://www.iebschool.com/blog/glosario-marketing-digital/

https://energiayredes.com/que-es-b2b-sus-beneficios-y-los-ejemplos-de-exito/

https://canarias-digital.com/que-es-marketing-b2c/

https://www.freepik.es/fotos-vectores-gratis/banner

https://support.microsoft.com/es-es/office/agregar-comandos-a-la-presentaci%C3%B3n-con-botones-de-acci%C3%B3n-7db2c0f8-5424-4780-93cb-8ac2b6b5f6ce

https://www.infotecarios.com/10-tips-para-generar-defensores-de-marca-brand-advocacy-en-unidades-de-informacion/#.X24kyGgzbIU

https://www.indiamart.com/proddetail/template-designing-service-21435024273.html

https://www.emsoho.com/c2c-ecommerce-platform/

http://mm184v05.blogspot.com/p/cta.html